In today's competitive market customers are given many choices of suppliers, products, and services. Although customers benefit from having this freedom of choice they can become easily confused with the wide variety of service options, price comparisons, and advertising promotions. Organizations that regularly evaluate their competition's marketing plan are more able to effectively communicate the value of their products and services to their customers, thereby simplifying the purchasing decision. Frontline Shoppers Inc. has developed its MarketReady competition analysis system to enable organizations to get up to date market information relevant to their industry.

BENEFITS TO YOUR BUSINESS

• Proactive approach towards monitoring changes in your competitive market.
• Ensure that the products and services your organization provides are competitively priced and offer a good value to the customer.
• Develop confidence in your marketing plan.
• Empowers front-line personnel to promote your organization's competitive advantage with conviction.

The MarketReady competition analysis system enables any organizations to systematically gather, analyze and respond to changes in their market conditions. MarketReady competitive analysis system has the ability to

• Deliver timely competitive information accessible 24 hours a day 7 days a week.
• Establish a competitive benchmark for an unlimited number of measurement criteria.
• Analyze competitor information using flexible management tools.
• Password protection allowing access exclusively to your organization.